March 2017

Five Ways to Ensure Accurate Budget Estimates for Edutainment Creative

By | March 28th, 2017|Budgets, Creative Agencies, Edutainment|

Imagine a prospective homebuyer walking into a real estate agent’s office and saying, “I want to buy a house. How much does a house cost?” After getting over the initial shock of the question, the agent likely would ask, “Well, what sort of budget do you have for a house?” “I don’t have a budget,” [...]

Digital Photos for Edutainment Creative: Hasselblad vs. Smartphone?

By | March 24th, 2017|Creative Agencies, Creative/Design, Edutainment|

While Smartphone cameras have definitely come a long way recently, they still can’t compare to professional cameras. When it comes to edutainment creative photography, there are two important differences between Smartphone photos and Hasselblad photos: (1) the cameras, and (2) who is behind the camera. Although comparing photo quality between a Smartphone and a Hasselblad [...]

Working with Celebrities Can Pose Special Challenges for Edutainment Creative

By | March 23rd, 2017|Creative Agencies, Creative/Design, Educational Materials, General/Admin|

Most marketers who work in the edutainment industry have had to work with a celebrity on one project or another. Working with celebrities in edutainment creative usually means an extra layer of approvals, commentary, and discussion—along with a little trickier timing because of their hectic schedules and limited availability. I find they always bring a little something [...]