Digital Photos for Edutainment Creative: Hasselblad vs. Smartphone?

While Smartphone cameras have definitely come a long way recently, they still can’t compare to professional cameras. When it comes to edutainment creative photography, there are two important differences between Smartphone photos and Hasselblad photos: (1) the cameras, and (2) who is behind the camera. [...]

By | March 24th, 2017|Categories: Creative Agencies, Creative/Design, Edutainment|0 Comments

Working with Celebrities Can Pose Special Challenges for Edutainment Creative

Most marketers who work in the edutainment industry have had to work with a celebrity on one project or another. Working with celebrities in edutainment creative usually means an extra layer of approvals, commentary, and discussion—along with a little trickier timing because of their hectic schedules and [...]

By | March 23rd, 2017|Categories: Creative Agencies, Creative/Design, Educational Materials, General/Admin|0 Comments

Edutainment Trivia: Did You Know?

This post is a little different from my usual ones, but every now and then we all need a break from our routine. Join me in a brief session of “edutainment trivia” and see how many of these facts you knew and how many were [...]

By | March 22nd, 2017|Categories: Edutainment, General/Admin|0 Comments

Edutainment Marketers: Are You Prepared to Answer These Questions When Launching a New Kids’ Edutainment Product?

One of the ways to maximize edutainment creative meetings is for marketers to have a good idea of the questions they may be asked by their creative agency when launching a new kids’ edutainment product. Being prepared with concrete answers will not only help everyone [...]

By | March 21st, 2017|Categories: Creative Agencies, Creative/Design, Edutainment|0 Comments

Want Targeted Edutainment Creative? Make Sure Your Agency Is Listening

“We have two ears and one mouth so that we can listen twice as much as we speak.” - Greek Philosopher Epictetus   There is nothing more important in the edutainment creative process than listening to the client. In fact, I believe it is not [...]

By | March 20th, 2017|Categories: Creative Agencies|0 Comments

Edutainment Creative: Designing for Digital vs. Print

Digital advertising is a big part of today's marketing strategies, and companies need to have an online presence to attract customers and stay competitive. Your creative agency should be able to make digital advertising easy for you, and be well versed about the technicalities of [...]

By | March 17th, 2017|Categories: Creative Agencies, Creative/Design, Edutainment|0 Comments

How to Develop Effective Edutainment Creative for Email Campaigns – Part 2

In my previous Part 1 post, I discussed some of the holidays that lend themselves to edutainment email ad campaigns and shared some ideas for effective email ads. In Part 2, I cover practices that will enable you to get the most out of your emails [...]

By | March 16th, 2017|Categories: Creative/Design, Educational Materials, Edutainment, Email Marketing|0 Comments

Edutainment Design – Tips for Designing Foreign Language Projects

One of the edutainment projects my agency has the privilege of working on is a series of fun kids learning activities for elementary school teachers to use in their classrooms worldwide. We produce these learning materials in English plus 33 foreign languages. Whenever one deals [...]

By | March 15th, 2017|Categories: Creative Agencies, Creative/Design, Educational Materials, Edutainment|0 Comments