Want Targeted Edutainment Creative? Make Sure Your Agency Is Listening

“We have two ears and one mouth so that we can listen twice as much as we speak.” - Greek Philosopher Epictetus   There is nothing more important in the edutainment creative process than listening to the client. In fact, I believe it is not [...]

By | March 20th, 2017|Categories: Creative Agencies|0 Comments

Edutainment Creative: Designing for Digital vs. Print

Digital advertising is a big part of today's marketing strategies, and companies need to have an online presence to attract customers and stay competitive. Your creative agency should be able to make digital advertising easy for you, and be well versed about the technicalities of [...]

By | March 17th, 2017|Categories: Creative Agencies, Creative/Design, Edutainment|0 Comments

Edutainment Design – Tips for Designing Foreign Language Projects

One of the edutainment projects my agency has the privilege of working on is a series of fun kids learning activities for elementary school teachers to use in their classrooms worldwide. We produce these learning materials in English plus 33 foreign languages. Whenever one deals [...]

By | March 15th, 2017|Categories: Creative Agencies, Creative/Design, Educational Materials, Edutainment|0 Comments

Five Ways Edutainment Marketers Can Get Better Creative from their Agency

Getting edutainment creative that is eye-catching, well targeted, and effective is no accident. It starts with good communication up front between the marketer and their creative agency. Here are 5 ways edutainment marketers can help their agency get it right the first time and deliver a [...]

By | March 14th, 2017|Categories: Budgets, Creative Agencies, Creative/Design, Edutainment|0 Comments

Edutainment Creative: The Rewards of Making Learning Fun

It’s hard to overstate the importance of teachers because the impact they make on children can last a lifetime. They help prepare students for success, and the best ones really enjoy and have a passion for teaching. While there is no comparison between what edutainment [...]

By | March 10th, 2017|Categories: Creative Agencies, Creative/Design, Educational Materials, Edutainment|0 Comments

Edutainment Marketers: The New Professor of Play Job at Cambridge Is Serious Work

If you thought working in edutainment marketing was fun, check out this article in The Guardian about the new Lego "professor of play" job at the University of Cambridge. Workaholics need not apply. Of particular interest to edutainment marketers is that this full-time faculty position [...]

By | March 9th, 2017|Categories: Edutainment, General/Admin|0 Comments

Edutainment Creative: Where Is It Going?

In my previous post, I talked about how edutainment can be traced back to at least the 1700s, when Ben Franklin launched Poor Richard’s Almanac. In the 1980s and 90s, edutainment was mainly associated with computer games and children’s learning – and today children continue [...]

By | March 8th, 2017|Categories: Edutainment|0 Comments

Edutainment: What is it and Where did it Begin?

Although The Walt Disney Company is credited with having coined the term edutainment, the concept of entertaining while educating goes back at least as far as the colonial days of Ben Franklin and his Poor Richard’s Almanac. The Farmer’s Almanac is probably the first almanac [...]

By | March 7th, 2017|Categories: Edutainment|0 Comments