This post is a little different from my usual ones, but every now and then we all need a break from our routine. Join me in a brief session of “edutainment trivia” and see how many of these facts you knew and how many were previously unknown to you. The source for each fact listed in parenthesis:

Did You Know?

  • The term “edutainment” was first used by The Walt Disney Company in 1948 to talk about the “True Life Adventure” series
  • Art is the perfect vehicle for play, fun, and learning (Thrive Art School)
  • Art develops kids imagination and critical thinking skills (Thrive Art School)
  • Students with an education rich in the arts have higher GPAs and standardized test scores, and lower dropout rates. (Mosaicartsinc.com)
  • With 4 years of exposure to arts and music in high school, students will score an average of 100 points better on the SAT than students with only one-half year of arts or music (Mosaicartsinc.com)
  • According to Americans for the Arts, by integrating the arts into education instructors have been able to engage struggling students, develop creative thinking skills, strengthen problem-solving skills, and increase academic achievement and—in turn—overall school success. (Mosaicartsinc.com)

Tech By the Numbers:

  • Articles with images get 94% more views (Optimind)
  • Sixty-seven percent (67%) of consumers say that quality of a product image is important in selecting and purchasing a product (Optimind)
  • Twenty percent (20%) of people will read text while 80% will watch a video with the same exact content (Optimind)
  • Using videos on landing pages can increase conversions by 86% (Optimind)
  • Emails opened on smartphones and tablets have risen by 80% over the last 6 months (Optimind)
  • Average return for e-mail marketing investment is $44.25 for every dollar spent (Optimind)
  • Forty-one percent (41%) have turned to a competitor’s site after a bad mobile experience (Google)

Here are three fun marketing facts that have nothing to do with edutainment creative but are worth knowing:

  • Orville Redenbacher paid an advertising consultant $13,000 to name his popcorn, who then suggested that he should name it “Orville Redenbacher” (NY Times Magazine)
  • The commercial “1984” launched the Apple Macintosh computer during the Super Bowl. It was directed by Ridley Scott and is a great example of early event marketing (Advertising Today)
  • “Casual Friday” is the product of a guerrilla marketing campaign by Levis’ then-new khaki brand, Dockers, during the early 90s recession (Marketplace/Krissy Clark)