March 2017

Working with Celebrities Can Pose Special Challenges for Edutainment Creative

By | March 23rd, 2017|Creative Agencies, Creative/Design, Educational Materials, General/Admin|

Most marketers who work in the edutainment industry have had to work with a celebrity on one project or another. Working with celebrities in edutainment creative usually means an extra layer of approvals, commentary, and discussion—along with a little trickier timing because of their hectic schedules and limited availability. I find they always bring a little something [...]

Edutainment Marketers: The New Professor of Play Job at Cambridge Is Serious Work

By | March 9th, 2017|Edutainment, General/Admin|

If you thought working in edutainment marketing was fun, check out this article in The Guardian about the new Lego "professor of play" job at the University of Cambridge. Workaholics need not apply. Of particular interest to edutainment marketers is that this full-time faculty position is being funded by the Lego Foundation because it believes [...]