March 2017

Edutainment Creative: The Rewards of Making Learning Fun

By | March 10th, 2017|Creative Agencies, Creative/Design, Educational Materials, Edutainment|

It’s hard to overstate the importance of teachers because the impact they make on children can last a lifetime. They help prepare students for success, and the best ones really enjoy and have a passion for teaching. While there is no comparison between what edutainment creative agencies do, and the invaluable contributions made by teachers, [...]

Edutainment Marketers: The New Professor of Play Job at Cambridge Is Serious Work

By | March 9th, 2017|Edutainment, General/Admin|

If you thought working in edutainment marketing was fun, check out this article in The Guardian about the new Lego "professor of play" job at the University of Cambridge. Workaholics need not apply. Of particular interest to edutainment marketers is that this full-time faculty position is being funded by the Lego Foundation because it believes [...]

Edutainment Creative: Where Is It Going?

By | March 8th, 2017|Edutainment|

In my previous post, I talked about how edutainment can be traced back to at least the 1700s, when Ben Franklin launched Poor Richard’s Almanac. In the 1980s and 90s, edutainment was mainly associated with computer games and children’s learning – and today children continue to be a sizeable edutainment audience. But edutainment is far [...]

Edutainment: What is it and Where did it Begin?

By | March 7th, 2017|Edutainment|

Although The Walt Disney Company is credited with having coined the term edutainment, the concept of entertaining while educating goes back at least as far as the colonial days of Ben Franklin and his Poor Richard’s Almanac. The Farmer’s Almanac is probably the first almanac people today could name off the top of their head [...]