March 2017

Edutainment Marketers: Are You Prepared to Answer These Questions When Launching a New Kids’ Edutainment Product?

By | March 21st, 2017|Creative Agencies, Creative/Design, Educational Materials, Edutainment|

One of the ways to maximize edutainment creative meetings is for marketers to have a good idea of the questions they may be asked by their creative agency when launching a new kids’ edutainment product. Being prepared with concrete answers will not only help everyone be productive during the initial meeting, but it also will [...]

Edutainment Creative: Designing for Digital vs. Print

By | March 17th, 2017|Creative Agencies, Creative/Design, Edutainment|

Digital advertising is a big part of today's marketing strategies, and companies need to have an online presence to attract customers and stay competitive. Your creative agency should be able to make digital advertising easy for you, and be well versed about the technicalities of designing and programming for digital. It's important to let your agency [...]

Edutainment Design – Tips for Designing Foreign Language Projects

By | March 15th, 2017|Creative Agencies, Creative/Design, Educational Materials, Edutainment|

One of the edutainment projects my agency has the privilege of working on is a series of fun kids learning activities for elementary school teachers to use in their classrooms worldwide. We produce these learning materials in English plus 33 foreign languages. Whenever one deals with other languages and cultures, there are plenty of opportunities [...]

Five Ways Edutainment Marketers Can Get Better Creative from their Agency

By | March 14th, 2017|Budgets, Creative Agencies, Creative/Design, Edutainment|

Getting edutainment creative that is eye-catching, well targeted, and effective is no accident. It starts with good communication up front between the marketer and their creative agency. Here are 5 ways edutainment marketers can help their agency get it right the first time and deliver a creative product that meets or even exceeds their expectations. 1. [...]