Most marketers who work in the edutainment industry have had to work with a celebrity on one project or another. Working with celebrities in edutainment creative usually means an extra layer of approvals, commentary, and discussion—along with a little trickier timing because of their hectic schedules and limited availability. I find they always bring a little something [...]
This post is a little different from my usual ones, but every now and then we all need a break from our routine. Join me in a brief session of “edutainment trivia” and see how many of these facts you knew and how many were previously unknown to you. The source for each fact listed [...]
Edutainment Marketers: Are You Prepared to Answer These Questions When Launching a New Kids’ Edutainment Product?
One of the ways to maximize edutainment creative meetings is for marketers to have a good idea of the questions they may be asked by their creative agency when launching a new kids’ edutainment product. Being prepared with concrete answers will not only help everyone be productive during the initial meeting, but it also will [...]
One of the edutainment projects my agency has the privilege of working on is a series of fun kids learning activities for elementary school teachers to use in their classrooms worldwide. We produce these learning materials in English plus 33 foreign languages. Whenever one deals with other languages and cultures, there are plenty of opportunities [...]