While Smartphone cameras have definitely come a long way recently, they still can’t compare to professional cameras. When it comes to edutainment creative photography, there are two important differences between Smartphone photos and Hasselblad photos: (1) the cameras, and (2) who is behind the camera. Although comparing photo quality between a Smartphone and a Hasselblad [...]
Most marketers who work in the edutainment industry have had to work with a celebrity on one project or another. Working with celebrities in edutainment creative usually means an extra layer of approvals, commentary, and discussion—along with a little trickier timing because of their hectic schedules and limited availability. I find they always bring a little something [...]
Edutainment Marketers: Are You Prepared to Answer These Questions When Launching a New Kids’ Edutainment Product?
One of the ways to maximize edutainment creative meetings is for marketers to have a good idea of the questions they may be asked by their creative agency when launching a new kids’ edutainment product. Being prepared with concrete answers will not only help everyone be productive during the initial meeting, but it also will [...]
“We have two ears and one mouth so that we can listen twice as much as we speak.” - Greek Philosopher Epictetus There is nothing more important in the edutainment creative process than listening to the client. In fact, I believe it is not an exaggeration to say that active listening is foundational for [...]