April 2017

My Edutainment Creative Budget Was Cut, What Do I Do Now?

By | April 25th, 2017|Budgets, Creative Agencies, Edutainment|

It's very frustrating for our clients when their creative budgets are cut and they are told to only use the in-house team for their creative needs. Most of our clients have internal creative departments as well as outside creative vendors. It's a nice combination that allows the marketing directors to easily fulfill all of their [...]

March 2017

Five Ways to Ensure Accurate Budget Estimates for Edutainment Creative

By | March 28th, 2017|Budgets, Creative Agencies, Edutainment|

Imagine a prospective homebuyer walking into a real estate agent’s office and saying, “I want to buy a house. How much does a house cost?” After getting over the initial shock of the question, the agent likely would ask, “Well, what sort of budget do you have for a house?” “I don’t have a budget,” [...]

Five Ways Edutainment Marketers Can Get Better Creative from their Agency

By | March 14th, 2017|Budgets, Creative Agencies, Creative/Design, Edutainment|

Getting edutainment creative that is eye-catching, well targeted, and effective is no accident. It starts with good communication up front between the marketer and their creative agency. Here are 5 ways edutainment marketers can help their agency get it right the first time and deliver a creative product that meets or even exceeds their expectations. 1. [...]