This post is a little different from my usual ones, but every now and then we all need a break from our routine. Join me in a brief session of “edutainment trivia” and see how many of these facts you knew and how many were previously unknown to you. The source for each fact listed [...]
Edutainment Marketers: Are You Prepared to Answer These Questions When Launching a New Kids’ Edutainment Product?
One of the ways to maximize edutainment creative meetings is for marketers to have a good idea of the questions they may be asked by their creative agency when launching a new kids’ edutainment product. Being prepared with concrete answers will not only help everyone be productive during the initial meeting, but it also will [...]
“We have two ears and one mouth so that we can listen twice as much as we speak.” - Greek Philosopher Epictetus There is nothing more important in the edutainment creative process than listening to the client. In fact, I believe it is not an exaggeration to say that active listening is foundational for [...]
Digital advertising is a big part of today's marketing strategies, and companies need to have an online presence to attract customers and stay competitive. Your creative agency should be able to make digital advertising easy for you, and be well versed about the technicalities of designing and programming for digital. It's important to let your agency [...]